Eva Khurshid New York is the first fashion line formed to address the wants and needs of the contemporary woman. The brand promotes an avant-garde approach to fashion with the purpose of empowering women. This concept lies at the heart of the brand, for it fills the fashion void that co-founders Fatima Monkush and Nyla Hashmi discovered– the lack of clothing that exudes charm and conviction while leaving some things to the imagination.

The Eva Khurshid woman is bold yet sophisticated. She compliments her confident personality with effortlessly alluring attire. Her poise is captivating while her wardrobe appears refined and pronounced. She does not announce her presence, yet her aura naturally draws in admirers. This woman challenges existing definitions of “sexy” by redefining it for herself.

The brand provides the Eva Khurshid woman with the ability to control what she represents. Her look is ‘sexy rediscovered.’ Eva Khurshid brings to life the design-duo’s vision of giving women options. It presents pieces that flawlessly come together, easily adapting from day to evening for different occasions.